Build a Strong Foundation
To Create a Mighty Business
Whether you’re scaling up or barely holding it down,
Underpin Consulting helps you build the business you always envisioned.
Support For Your Vision
When you started your business, you had a vision of financial freedom, professional fulfillment, and doing the work you love. Now, you’re ready to scale and you’re not sure what to do next.
Or maybe you feel like it’s starting to slip away.
At Underpin Consulting, we meet you where you’re at, helping you learn the foundational disciplines required to run your business and give it the structure it has been missing. In return, you get the renewed confidence that your dreams are well within your reach.
Who We Serve
We work with service-based business owners — consultants, creatives, coaches, wellness practitioners — who are ready to run their business with more clarity, structure, and confidence.
Oh yeah and get paid what they’re worth!
“Some of the hardest parts of being a small business owner are how lonely it can get, and how hard it is to turn your vision into reality. Working with Jonathan is like having a partner, a mentor, and a friend to walk the journey with you. I feel more confident and capable navigating my business than I ever have before.”
— Lila S., Wellness Clinic Founder
A Strong Business Starts
with a Solid Foundation
No matter where you are in your journey, every successful business needs a clear business model, realistic budget, and actionable goals. The foundational disciplines don’t just keep your business upright, they inform every decision you make, from pricing and marketing to hiring and scaling. Without them, growth is guesswork.
Business Model
A business model is the blueprint of how your business creates, delivers, and captures value. It’s the guide for how to make money, serve your customers, and sustain operations.
Budget
A budget is both a roadmap and a reality check helping you stay on course toward your financial goals while highlighting areas for improvement.
Goal Setting
Goal setting is more than a number on a wall, it’s a skill. We walk you through all the key elements of the process, helping you take control of your success, not just wishing for it.
The Underpin Process
Every Engagement begins with our signature 4A Framework, a structured process designed to uncover what’s working, address what’s not, and build a sustainable path forward. Whether you’re overwhelmed, stuck, or ready to scale, this process gives your business the clarity and momentum it needs.
“Working with Jonathan has been one of the most impactful decisions I’ve made for my business. From the very beginning, he helped me design a business model that aligns with my vision and values. He brought structure to my ideas by building a clear, strategic plan and outlining a step-by-step timeline to launch a new program I had no idea on how to bring it to life. Thanks to his expertise, I now have a solid foundation, a clear roadmap, and a renewed excitement about what’s next. I’m deeply grateful for his support and would recommend him to any entrepreneur ready to take their business seriously.”
— Jacki G., Business Coach
Let’s Build Your Business on Purpose
Whether you’re ready to scale or trying to get a handle on it all, our services are designed to give you structure, strategy, and sustainable momentum.
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